Free Resources for
Students and Teachers of English as a Foreign Language in China - by Paul Sparks
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Lesson 12 - Marketing
Lesson Objectives: To improve the students understanding of marketing, including advertisements and promotion. To increase the vocabulary of students through group work and lesson participation.
students will discuss marketing issues and give a short presentation to
the class about how to market their chosen product or service.
Marketing: Each group of students will choose a product or service. They will then decide how to market the goods, both in China and Abroad. They will design a brief marketing plan to be presented to the class which should include the following areas:
The groups will be able to ask questions to each other after each presentation. The remainder of the lesson will involve a general discussion about marketing.