My Article Database: Free Articles for Teaching and Studying English as a Foreign Language in China - by Paul Sparks




 Homepage
 About Me
 Teachers
 Students
 Lessons
 Photographs
 Links
 World News
 ICQ Chat
 Contact Me
 Articles
 
My Article Database:

 

Accounting
Acne
Adsense
Advertising
Aerobics
Affiliate
Alternative
Articles
Attraction
Auctions
Audio Streaming
Auto Care
Auto Parts
Auto Responder
Aviation
Babies Toddler
Baby
Bankruptcy
Bathroom
Beauty
Bedroom
Blogging
Body Building
Book Marketing
Book Review
Branding
Breast Cancer
Broadband Internet
Business
Business Loan
Business Plan
Cancer
Car Buying
Career
Car Insurance
Car Loan
Car Maintenance
Cars
Casino
Cell Phone
Chat
Christmas
Claims
Coaching
Coffee
College University
Computer Tips
Cooking
Cooking Tips
Copywriting
Cosmetics
Craft
Creative Writing
Credit
Credit Cards
Credit Repair
Currency Trading
Data Recovery
Dating
Debt Relief
Diabetics
Diet
Digital Camera
Diving
Divorce
Domain
Driving Tips
Ebay
Ebook
Ecommerce
Email Marketing
E Marketing
Essay
Ezine
Fashion
Finance
Fishing
Fitness
Flu
Furniture
Gambling
Golf
Google
GPS
Hair
Hair Loss
HDTV
Health Insurance
Heart Disease
Hobbies
Holiday
Home Business
Home Improvement
Home Organization
Interior Design
Internet Tips
Investment
Jewelry
Kitchen
Ladies Accessories
Lawyer
LCD / PLASMA
Legal
Life Insurance

Return to Articles about Writing Articles

Blog Wars: Attack Of The Splogs

by: Priya Shah

The engines, namely Google, are striking back at sploggers and their malevolent creations, the splogs. http://en.wikipedia.org/wiki/Splog

According to media reports Google has taken measures to impede those attempting to use its Blogger service to create and maintain fake blogs. http://www.marketingvox.com/archives/2005/10/24/google_trying_captcha_to_obstruct_sploggers/index.php

Blogger's official corporate blog mentioned the "spamalanche" that has search engines, blog search engines and net advertisers in a tizzy. http://buzz.blogger.com/

They are now working together to eliminate the economic incentive for splogs by identifying them at their source - by domain - and not indexing them.

Can CAPTCHA Stop The Spamalanche?

The "CAPTCHA" test is a method by which automated programs that post or create blogs can be foiled--where the user is asked to type in a sequence of letters from a line that people can read, but computers can't decipher.

Blogger is currently working on ways to reduce false positives and ensure that once a blog with word verification has been established as legitimate, the blogger will no longer need to solve the CAPTCHA.

Why Create Splogs In The First Place?

Splogs generally fall into one of two categories, notes Mediapost: Link farms, which pack hundreds or even thousands of blogs with gibberish or recycled content, and contain multiple links to a particular Web site, which allow them to game Google's PageRank algorithm, creating artificially high organic search rankings; and spam blogs that simply recycle content with AdSense or other advertising on them in the hopes of making money from errant users clicking on the ads. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=35418

Splogs most often get their content by scraping - the process of sending an electronic copying bot to take everything it sees, recreating it on an unlimited number of instant documents, writes Jim Hedger. http://news.stepforth.com/blog/2005/10/splogs-scraping-adsense-fraud.php

Literally millions of instant sites have sprung up over the past twelve months, most of which are free-hosted Blogs, containing content scraped out from the original sites.

Why Splogs Are Evil

An article in the Wall Street Journal notes that the splogs are a big source of frustration for several search-engine start-ups that focus on blog searches, such as IceRocket.com LLC, Technorati Inc. and Feedster Inc. http://online.wsj.com/public/article/SB112968552226872712-h37m_YUT3BqCvLRfhl6rqzKObnE_20061019.html?mod=rss_free

Jim Hedger makes some excellent points about why splogs are a menace to genuine bloggers, notably that:

Splogs are content thieves and can cause honest webmasters to get caught up in technical and financial issues by losing search engine listings and advertising revenue

Splogs use up blogging resources, especially those of Blogger and Blogspot

Slogs clog up the search results with crappy and irrelevant sites.

Splogs devalue the legitimate uses of blogs as communications and marketing tools

Splogs might lead future blog readers or users away from the growing blogosphere.

Pete Blackshaw, chief marketing officer of Intelliseek, a firm that monitors and searches blog content, said that spam blogs make it harder to convince companies to blog. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=35418

What Can You Do About Splogs?

Itís not just the engines that are fighting back. There are a few knights in shining armour out there, like Frank Gruber, a blogger in Chicago who became frustrated while encountering splogs in search engines, and recently launched a site called SplogReporter, reports the Wall Street Journal. http://www.splogreporter.com

SplogReporter lets anyone submit the Web address of a suspected splog. Gruber has created an index to rate how "spammy" a blog is, and is building a database of splogs that he may share with search engines.

Google engineer, Matt Cutts, provided tips on how to report spam to Google on his blog. http://www.mattcutts.com/blog/update-jagger-contacting-google/ Use his tips to report spam and do your bit to clean up the blogosphere.

I first wrote about spam-blogs here, and recommended that instead of using blogs for spam, marketers must focus on building content-rich sites and getting high-value links to them. http://www.blog-maniac.com/spam-blogging.htm

Don't restrict yourself to just the SEO benefits of blogging. Appreciate the value that blogs can add to your marketing and public relations strategy and use them the way they were meant to be used - as cutting-edge and "cool" tools for communicating with your target audience.

(CC) Creative Commons License

About The Author

Priya Shah is a partner in the search engine marketing firm, SEO & More http://www.seoandmore.com. Request the whitepaper Boost Your Search Engine Visibility With Blogs And RSS http://www.seoandmore.com/blogs-rss/

This article was posted on October 28, 2005

 

New! Watch Online Articles with YouTube for Free:

 

 

 

 

Click Here to Return to Top of Page