|How to use keyword research as traffic building method?
If you are serious to make money from blog, you must think about keyword before you write. And use that keyword repeatedly (more frequently than your high school English grammar teacher would say "it's a good English.") in your blog.
Why you have to use a keyword?
Using keyword in your blog is one of powerful ways to bring traffic to your blog. Why? It's simple. People search using keywords to look for information. If your blog includes those keywords, they will find your blog from the search engine result page and will come to you to find the information they were looking for. But is that really simple like that? Not exactly. Two things must be considered.
- The keyword you're using must be related to your blog topic. When you're blogging about 'racing car' for example, if you use 'basketball' as a keyword, it won't help you bring the traffic. Moreover, if the visitor came to you to find information about 'basketball', he will leave your blog having bad impression on you because he couldn't get any relevant information from your blog.
So, the rule number 1 is to use the keyword related to your topic.
- Suppose you discovered high demand keyword (a keyword many people uses) related to your blog topic, does using that keyword guarantee you a lot of traffic? What if many bloggers are talking about similar topic using that keyword? If so, although many searchers use that keyword, probably they'll go to other bloggers who are ranked more highly in the search engine than you.
The point is that you have to find the keyword that has high demand but a few supply. In other word, you have to find 'niche keyword.'
How to find the 'niche keyword'?
It's two fold. First, find the demand and then the supply.
How to find the demand of the keyword?
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