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Return to Articles about Business

Are You Guessing In The Dark When It Comes To E-Commerce?

by: Jinger Jarrett
In the early days, guessing was considered to be the smartest thing to do. After all, we needed to start somewhere and develop ourselves from scratch so we were ready to find out what works and what doesnít.

Today, guessing is the least smart thing do. In fact, it can be the most expensive thing to do in terms of time, effort and maybe money.

So, what has that got to do with you and starting your internet business? A lot!

In my experience, I cannot help but notice that most internet business novices prefer to take the guessing path even though there is a lot of uncertainty when you first step into the cyber marketplace.

I think I will probably never know why, but I believe the reason is, is that they would prefer to save the little money they have rather than to invest in the essential education they need to succeed online. Money is another subject by itself that I canít cover in this article but Iíd like you to know that itís ďtime over moneyĒ and not ďtime is moneyĒ dogma that most of us subscribe to.

If you donít believe me, hereís a case study for you.

Ed has $500 to spare on his internet business. He wants to start an internet business but he doesnít know how to. He came across a $97 E-book that can teach him how to do just that, but he decided that $97 is too expensive and decides to take the free way. Ed wants to get web hosting and domain name but since buying a domain name has a price tag on it, he decides to use a free web hosting service at Yahoo! Now, Ed doesnít know how to get started let alone recognize his available options. By luck, heís heard about affiliate marketing and decides to be one. After a couple of months without much success, Ed decides to create his own information product but doesnít know how to. Thereís a paid guide on how one can create his own information product but decides that $37 should go to filling his stomach.

Now letís zoom into year two, and what are the results for Ed? A lot of precious time wasted shooting in the dark, lousy results, a hole in the pocket, and maybe a swell in the pride. What an expensive price to pay for being a cheap skate!

By the way, the name Ed is a fiction. However, the case study is REAL. And I donít know how many more people are just like Ed.

Even after a few months in business online, the internet business novices are still just that, internet business novices. This explains why we still have people complaining in public forums about not heading anywhere with their internet business even after a couple of years working online.

Is that what you really want? I donít think anyone wants to remain an amateur for the next three years, let alone forever. Not me, thatís for sure!

Iíd prefer to pay for information that can save me from doing the guesswork. You can say that in a way, Iíd rather pay other people who have done the guessing for me so I can get ahead quickly. I donít mind forking out the money as long as I get to save my own time and effort.

However, most people just donít seem to value their time. This is evident as most novices prefer to save the few dollars they have than to invest their small sum in saving their time from guessing. This explains why we have people whining about not progressing much online even after a couple of years working online.

If you have been trying to save the few dollars you have from investing in the essential education you need to succeed online, you are guaranteed to have little or no results with so much of your precious time wasted.

So, are you going to guess in the dark or invest in your essential education to succeed in your internet business? Itís your choice from here.

About the author:
Jinger Jarrett is a certified Web CEO search engine optimization professional living in Alpharetta, GA. She will show you how to market your business online for free. You'll find dozens of free ebooks, software, ezines, and tools at her site: http://www.jingerjarrett.com


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