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Return to Articles about Business

MLM Success Training - Golden Rule For Prospecting Strangers

by: Richard Knight
Copyright 2005 Richard Knight

Cruising around the MLM playground (Online MLM Forums), the question of ďHow do you prospect strangers into your MLM Business?Ē popped up. And I knew if this fellow Network Marketer was struggling with this question, then several others probably are having the same dilemma as well.

So here it is.

When youíre building your MLM Business there is 1 Golden Rule to follow when it comes to prospecting strangers and itís simply:

Just Donít Do It!

Thatís right! You NEVER want to prospect strangers to build your MLM Business. Now I know some people may not agree with me, so here are 3 ďPrimeĒ reasons why you donít want to prospect strangers as a way to build your MLM Business.

Reason #1 - Strangers Are Not Your Target Market.

Believe it or not, but unfortunately more than half the population isnít ďwiredĒ to be in business for themselves. Your goal is to find people with a ďtrack recordĒ of success. These are the only kinds of people you need to help build your business, not strangers (any Ďol Joe Schmo you see walking down the street).

If thatís your plan then you might as well whip out the phone book and start dialing. And letís see how many Noís, not interestedís and donít call me againís you get before you finish the page. Itís simply because ďstrangersĒ is not the target market you should be going after to build a successful home business.

Reason #2 - Itís Too Ineffective.

Prospecting strangers is a big waste of time, energy and patience. Just think about it, would someone like Donald Trump say ďHey, I have this great business opportunity thatíll help any self motivated and dedicated individual make a handsome residual income each month Ėletís kick things off by showing it to people walking on the street!Ē Of course not! So why should you?

Itís at least 10x more effective to target a group of people who ďalreadyĒ possess positive character traits and good business skills thatíll help you take your business to the next level.

Reason #3 - Itís Just Not Worth It

Prospecting strangers isnít worth the hassle (time, energy, sweat, blood, tears and not to mention the headaches). Prospecting these types of people for your business WILL take a lot out of you. (Just thinking about it, makes me cringe). Facing rejection from the wrong kinds of people is one of the main ďkillersĒ for many new home business owners. Donít let it happen to you, or anyone in your organization. Donít prospect strangers.

Remember; donít try to prospect everyone for your business because unfortunately not everyone is ideally suited to be in business for themselves. Itís sad, but true. So in order to find the right people for your MLM Business simply focus on a target market. Look for people with a track record of success and possess good business skills.

Some great examples of this are real estate agents, store owners, small business owners, franchise owners and even other Network Markets (they almost always keep their options open). Simply put, focus your energy on target markets rather than every Ďol Joe Schmo who comes within 3 feet of you, itís proven to work 10x better than prospecting everyday strangers.


About the author:
This article has been written by Richard Knight, founder of 45 Second Prospecting. Richard offers a free newsletter filled with Fresh Tips, Tricks and Simple Strategies thatíll boost your residual income and your MLM profits even if youíve thought about throwing in the towel Ė Sign up for his FREE newsletter today. . . http://www.45secondprospecting.com


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