Copyright 2005 Richard Knight
Have you ever fallen into the trap of trying to "sell" your MLM business opportunity to everyone you call? Or dread calling leads because you're wondering, how you're going to sell "all these" people on your MLM business opportunity?
I know alot of MLM Business Owners do this when they first start out!
In my early MLM days my goal at that time was to tell (sell) my prospects on what my opportunity could offer them if they joined or signed up.
But as I later learned, all I should be worrying about was what they (my prospects) could offer "MY" business if I decided to enroll them. Which should be your mindset as well. Because as you'll soon realize. . .
It's 10x Easier To "Sort" Than To Sell Prospects On Your MLM Business Opportunity.
And that's because, your job as an MLM prospector is not to sell your prospects anything. Your job is to simply weed out the "Looky lous" and "Tire Kickers" from your list.
And let's face it, not everyone is a Prime candidate for your MLM business opportunity. Because if that were the case, we'd all be making Six Figure Incomes lightning quick.
In fact, it's been said that more than 50% of the population are not fit to be in business for themselves. And what's even more frightening is that the majority of these people, "Don't Even Know It".
See, when you try to "sell" these types of people, they'll simply string you along, waste your time, your energy, plus your valuable effort simply for the both of you to "Painstakingly" find out later on down the line that they weren't fit to be in your MLM business opportunity or ANY Home Business Opportunity, for that matter.
But when you "sort", you weed these people out from the get-go. No guesswork, no wasted time, no wasted energy, and best of all no one to waste your time. And that's because when you sort these people out of your list, what you have left is worth it's weight in Gold. People who are ready to change their lives, not just some curious on looker who filled out a form.
So needless to say, the sooner you know how to "Sort" prospects, the easier your job as a prospector will be.
5 Key Attributes Your Prospect MUST HAVE Before You Show Them Your MLM Business Opportunity
1 .Desire - They must have some type of "Passion" for making a better life for themselves. They need to possess the drive to do "whatever it takes" in order to reach their goals. In other words, they have to want to be successful because no one else can force them.
2. Money - Money usually follows desire. If there is enough desire, money is typically not an issue. But let's face it, they need the money or be able to come up with the money in order to purchase your business kit or enroll in your MLM business opportunity.
3. Critical Thinking - Did your prospect review and understand the information? Did the information generate questions? If so, that's a good sign.
4. Decision Making - Can your prospect make the decision to get started if all her questions are answered properly? - If they can't make a Yes or No decision after evaluating your opportunity and getting their questions answered, they're just wasting your time.
5. Instructions - If your prospect has done what you've instructed, then it's fair to say that he or she can follow instructions. And if they can't follow simple instructions now, it'll be a big "Waste of time" working with these people later on.
Keep these 5 attributes in mind as you go through your monthly lead list. They'll save you a whole lot of time and will help you find MLM Business Owners that are less likely to be pulled and more likely to be motivated along the way.
When you prospect in this manner, you lead in with strength. It's not about you or your MLM business opportunity... its not about what the prospect said or didn't say in her survey form or pre-screen call... it's not about any of that. It's simply about whether the person is "wired" to be in business for themselves or not. If they are, then help them get the information that will allow them to make an educated decision.
It's as simple as that!
We're all looking for Heavy-Hitter MLM strategies that the Big Boys and Big Girls use. Well this is one of them. They don't waste their time trying to pull "everyone" into their business. They know who's right and they know who's wrong for their business.
They know all you have to do is find a few "Right" ones and they're business will kick off to a flying start.
So remember, "Don't Sell Your MLM Business Opportunity Short, Sort Your Way To MLM Success!". Your job isn't to "show" everyone your opportunity; it's to "sort" everyone who's right for your opportunity from those who are not.
About the author:
This article has been written by Richard Knight, founder of 45 Second Prospecting. Richard helps struggling Network Marketers, and MLM Distributors how to close any MLM prospect in 45 seconds or less with his proven formula – Enroll in his FREE course today. . . http://www.45secondprospecting.com/free-course.htm
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