|Everywhere you look, you're being told to write
articles to get free publicity for your online
Does it really work?
What do you write about?
How do you submit your aticles? More important,
how do you get them published?
Using articles as a marketing approach does work.
You can convert more sales, generate significant
traffic, increase your search engine ranking and
"brand" yourself an expert just by writing one
or two articles every month.
I recently wrote an article called "How To Make
Pay Per Click Advertising Payoff" for a past
newsletter edition, you can see it right here:
So far, this article has been included in over 25
publications, exposed to over 1 Million subscribers,
and has been responsible for significant sales - all
for 30-minutes of work.
I'm not a professional writer, not an "expert" on
search engines, and I did absolutely NO research for
So how did I write it and why was it so successful?
Here are some of the reasons...
1. The article topic is in high-demand. Not only is
internet marketing a hot topic, but Pay-Per-Click
search engines are still a mystery to most people.
More importantly, online marketers stand to lose
significant money if they don't have "insider" tips
on maximizing their return on investment. Try and
write to a) save people money, b) make people money,
c) motivate people, or d) entertain people. These
are all strong motivators and ezine publishers know it.
Here's a highly regarded resource for helping to
discover high-demand topics...
2. Base your content on personal experience. Here's
a simple, yet highly effective formula for writing
powerful, high-impact articles that publishers are
looking for. Take action, try something and write about
why it worked, or didn't work. There are thousands of
articles submitted everyday, but only a select few
are based on personal experience, and that's what the
major publishers are looking for.
3. Start your article with a strong benefit statement
and then give your readers steps to realize that benefit.
You know what your readers want, tell them what you've
learned, through personal experience, to help them get
4. Make your title a "Hypnotic" headline. Using a play on
words, the goal I had in mind writing the title was
to reverse the conception that you can sink allot of
money into PPC into making PPC pay YOU instead.
5. Make sure you get word out about your article.
Generate your own highly targeted ezine publishers list
from a service like this one...
You should also submit to some of the better known
article directories. They do work, my latest article
was picked up by an ezine with over 500,000 subcribers
off of these directories.
Some of the best directories I've found are...
6. Have a signature box that sings! I've seen so many
people spend hours writing an article, and then 2-minutes
writing their signature following the article. It should
be the other way around. Your signature is what will
get people back to your website, the main reason for you
writing the article in the first place.
Finally, make sure you track progress of your articles.
Key your resource box links using your own affiliate
tracking program or ad tracking program to make sure you
know what's working and what's not.
Get ready, Get Set, Now Go! Start making money from
writing articles today.
About the author:
How To Turn One Idea Into $20,000 or More, Build the
Perfect Online Business and Change Your Lifestyle
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