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Return to Articles about Copywriting

Top Ten Tips Part 1

by: Elaine Currie

Golden Rules For New Writers - Things you need to know before you begin.

Rules govern everything we do in life; even if those rules are of the
unwritten kind we abide by them and expect other people to do the same.
Why should writing be any different? It shouldnít be and it isnít. The
following rules are the basis for good writing. If anyone tries to tell you
that rules are made to be broken, remember that you have to learn those
rules before you try to bend them or break them otherwise you are just
being sloppy, not radical.

The following rules are essential if you want people to take you seriously.

Be yourself
Know your subject
Be interested
Punctuate proudly
Respect the apostrophe
Get great grammar
Spell well
Keep to the point
Read and revise
Sleep on it
Pay attention to detail


Be yourself

Write from the heart or the head or the gut, depending upon the type of
writing you are doing. You can let your heart pour passion into a love
letter but your head is better for the contents of a business letter and the
gut feeling should never be ignored. Never try to imitate somebody elseís
style, no matter how much you might admire it, you will always appear
fake. Find your own unique style, your own voice.


Know Your Subject

Write on topics you know about. Although that sounds obvious you
donít have to look very far to find masses of people publishing
articles when it is clear that they have very little idea about their subject
matter. This type of writing appears thin, limp and unconvincing even to
the untrained eye. You should aim for writing which has substance; a
rounded, healthy thing with a life of its own. If, for some reason, you
are obliged to write about a topic which is alien to you, make the effort
to research it. If you canít get to the library, there is always the internet.
There is no excuse for ignorance. There is no excuse for trying to foist a
poorly researched article on your readers. Do you want your readers to
point you out as someone who does not know what s/he is talking about?



Be interested

Write about things which interest you. If you are not interested in your
subject matter, you have little hope of catching the interest of your reader.
If you are in a situation where you simply have to write about a subject
which holds no real interest for you, try at least to find an original angle;
this could stimulate you as well as your reader. If you cannot spark even
faint interest in your subject, your writing will be flat and boring.



Punctuate proudly

Donít be one of those people who pretend they donít think punctuation
matters: it does. Ask your self this: if these people really believe that, why
do they bother to punctuate at all? Why donít they just write on and on
without any dots or commas? That, surely, is more logical than putting
in dots and commas in the wrong places. The truth is, they are too lazy
to learn the rules of punctuation and think they can get away with this by
brushing punctuation off as unimportant. Punctuation has had a very bad
time over the last forty years or so but I believe it is about to undergo a
revival. These things go in cycles and it seems that punctuation is about
to have its day at last. Correct punctuation could be the new black. If
you donít believe this, how do you explain why so many thousands of
people bought "Eats, Shoots & Leaves"? Even if you have no interest in
creating elegant prose, you should learn about punctuation . Without it
your writing will at best be difficult to read and at worst not make sense.
You will be left wondering why people are laughing at your serious work.



Respect the apostrophe

I know, I know, this is part of punctuation. I happen to think that
apostrophes have spent so long being either ignored or abused they now
deserve a mention of their own. I can cope quite well with commas and
full stops appearing in the wrong place but an incorrectly inserted
apostrophe makes me see red. Why do so many people insist on using
the apostrophe when they clearly have no idea of its function? Beats me.
An improperly placed apostrophe is to writing what a huge, ugly wart is
to the nose on a beautiful face. Cruel people will point and laugh at you.
You think I am exaggerating? If I am part of a minority on this point,
why did so many people buy "Eats, Shoots & Leaves" that it became
Book of the Year? Perhaps they thought it was a story about a panda.


Get great grammar

The rules of grammar are not difficult. In the olden days even little kids
were taught grammar at school. Like mathematical tables, grammar is no
longer treated as an important subject. Most people can get through life
without missing the tables which were once memorised by every child
who ever went to school. People now have electronic calculators to do
their mathematical thinking for them but nothing has replaced the need to
understand basic grammar. Please donít make the mistake of relying on
the "grammar check" on your word processor: I am not saying that this
tool is entirely without merit but, if you do not know the rules yourself,
you can create hilarious results by going along with the recommendations
of your word processing package. Another good thing about the rules of
grammar is that they donít keep changing so, once you learn the rules,
they will stand you in good stead for the whole of your writing career.
Along with punctuation, it is grammar which determines whether or not
your writing makes sense. If you donít know the rules, you will not know
if your writing makes sense but other people will, believe me. (Back to
pointing and laughing again.)

(This is part one of a two part article which you can read in its entirety at
my website: http://www.huntingvenus.com/ecwart1.htm)




About the author:
This is one of a series of articles
published by the author, Elaine Currie, BA(Hons)
at http://www.huntingvenus.com
The authorís monthly newsletter is available free
from mailto:networkerhvm@ReportsNetwork.com





 

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