- by Valeriu S. Popescu
Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That's your "in-house" email list.
Sooner or later, you'll face the same challenge: how to build a list of qualified, targeted prospects from scratch.
When it comes to building an e-mail list, online marketers tend to spread on too many options. Offen, they neglect to focus on a single promotion 'til the end
and exploit to the fullest potential. Here's an example.
Suppose you run a newsletter and have a web page or popup
window which invite prospects to subscribe. As a reward
for giving their e-mail address, you offer them a bonus.
That's fine -- but not enought! You are loosing money simply
by leaving empty profit places in your message.
Wouldn't be nice to build actually 3 different mailing lists
from one "stroke"? Of course! For better understanding, I'll
stick with the same newsletter example. So, clear-up your
newsletter invitation and insert couple of extra carefully
selected phrases. Follow these steps:
Step #1 --> Insert a Newsletter Subscription
Obviously, this is your primer objective. A new subscriber
is a potential new source of profit. It is a common sense to
tell people what to expect up front. The more relevant seems
your offer to the desired relationship, the better.
Step #2 --> Insert a Special Report
Be smart: upload your report to an autoresponder. The trick
is to provide high-quality content AND an offer that will
earn you a profit!
You know the rest: the autoresponder send out automatically
additional reports and follow-up messages to those who get
the initial report. The results: more sales and profits.
Step #3 --> Insert an eCourse
Each lesson of the eCourse provides at least one offer (and
usually multiple offers) for the reader to consider. Many
buy, some don't. But it's another automated profit system.
Step #4 --> Insert a Mystery Bonus
Mystery bonus? Yes! People universally love mystery. Be sure
you won't let the prospects know what is all about up until
they subscribe.
What you need at this point: an ebook that is coded with
your own affiliate links! (Psst... invite them to pass it
out as an incentive!)
The final results: 3 separate lists (from newsletter
subscription, special report, and ecourse) and a viral
marketing tool (the mystery ebook)! Everything easy to set-
up and ready to upload to your web site in less than an hour
of work. Not bad!
Things to remember BEFORE you implement this e-mail
marketing strategy:
- be accurate and clear with your messages.
- spell out features/benefits/advantages in your offer.
- don't go only after e-mail list quantity. Your e-mail list
should balance QUALITY with QUANTITY issues.
- ALWAYS provide high-quality content.
- implement your system ON EVERY PAGE of your web site.
- always use professional sequential autoresponders to
PERSONALIZE each of your e-mail messages.
- test subject lines and messages until you get the highest
results.
- check your messages to make sure links work properly.
- use high quality graphics to first-impress.
- NEVER forget to 'THANK YOU' prospects once they give you
their e-mail address.
- ALWAYS allow prospects to self-remove from your e-mail
lists.
*****
Attention Ezine Publishers/ Site Owners
Feel free to reprint this article is its entirety in your
newsletter/ ezine or website as long as you leave all links
in place, do not alterate the content and include our
resource box as listed above. If you do use the material
please send us a note so we can take a look. Thanks!
About the author:
Valeriu S Popescu is the owner of the Internet Marketing
Profits Center, a specialized e-company that helps real
Netpreneurs starting a new business online. Find inside the
latest cutting-edge strategies about affiliate programs,
email marketing, search engine optimization, and more.
Visit today -> http://www.internetmarketingprofitscenter.com
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