My Article Database: Free Articles for Teaching and Studying English as a Foreign Language in China - by Paul Sparks




 Homepage
 About Me
 Teachers
 Students
 Lessons
 Photographs
 Links
 World News
 ICQ Chat
 Contact Me
 Articles
 
My Article Database:

 

Accounting
Acne
Adsense
Advertising
Aerobics
Affiliate
Alternative
Articles
Attraction
Auctions
Audio Streaming
Auto Care
Auto Parts
Auto Responder
Aviation
Babies Toddler
Baby
Bankruptcy
Bathroom
Beauty
Bedroom
Blogging
Body Building
Book Marketing
Book Review
Branding
Breast Cancer
Broadband Internet
Business
Business Loan
Business Plan
Cancer
Car Buying
Career
Car Insurance
Car Loan
Car Maintenance
Cars
Casino
Cell Phone
Chat
Christmas
Claims
Coaching
Coffee
College University
Computer Tips
Cooking
Cooking Tips
Copywriting
Cosmetics
Craft
Creative Writing
Credit
Credit Cards
Credit Repair
Currency Trading
Data Recovery
Dating
Debt Relief
Diabetics
Diet
Digital Camera
Diving
Divorce
Domain
Driving Tips
Ebay
Ebook
Ecommerce
Email Marketing
E Marketing
Essay
Ezine
Fashion
Finance
Fishing
Fitness
Flu
Furniture
Gambling
Golf
Google
GPS
Hair
Hair Loss
HDTV
Health Insurance
Heart Disease
Hobbies
Holiday
Home Business
Home Improvement
Home Organization
Interior Design
Internet Tips
Investment
Jewelry
Kitchen
Ladies Accessories
Lawyer
LCD / PLASMA
Legal
Life Insurance

Return to Articles about Ebay

The Secret Power of an eBay Auction Title

by: Brian McGregor
I get frequent emails from my newsletter readers wondering why their eBay auctions aren't working.

You might have the most brilliant auction description page with a fantastic set of pictures offering a superb item at an incredible price. But the page counter shows after seven days of your auction that itís only been seen by 3 people. Has that happened to any of your auctions?

If it has, I always start at the same point. The auction title.

In 99% of cases, the reason for low viewing figures is that your auction title isn't smart enough.

Here are a few facts. At the end of this small list youíll understand the secret power of eBay auction titles:

a) 79 million times each day buyers use eBay's search box to locate items in which they are interested.

b) eBay's standard search system takes the search words keyed in, and compares them with the titles in its database of 10 million auctions. (Note it doesnít compare them with sub-titles, nor auction descriptions)

c) If an auction title doesn't contain the words keyed into the search box, the auction wonít get returned in the search list. And thatís another of the 79 million searches youíve missed out on!

d) If an auction isn't returned in a search list, it canít be clicked on to have the auction description viewed.

So, the whole of eBay's default search system relies on matching keywords with auction titles. And thatís the secret power of auction titles. If your title contains words which the buyer searches upon, your auction will be returned time and again in search return lists.

Actually, thatís not quite everything. Letís say you want to create a new auction. Your auction title has three functions:

1) To contain keywords. (Number one on this list for the reason you now know!)
2) To persuade buyers to click through to your auction description page
3) To convey what the item is

To decide on the keywords to use, you have to think like a buyer. What words would be used by a person interested in searching for an item like yours? At this stage, just list them. Don't put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this, the less likely you are to have one of those sleepy auctions that rarely gets a visitor.

Having listed as many keywords as you can think of, you have to decide which are the strongest. Remember, you only have 55 precious characters for your auction title.

Taking your best keywords, you now create your auction title. It's not an English exam, so it doesn't matter if it doesn't scan like a sentence.

You can add a power word or two if you've space. By this I mean words like stunning, limited edition, unique, rare, new, one-off, exclusive, distinctive, dramatic etc. These are words which can influence buyers to click through to your auction description. They wonít be searched on by buyers, so use them sparingly. For the same reason, I donít advocate the use of "clever" words like l@@k or w0w!

Finally, do the words in your title convey what the item is? If so, that's it. You've created a powerful and compelling auction title. And your title will appear more often in search return lists. And, as you know, thatís the key!

If you can get your auction to appear more frequently in search return lists, more buyers will view your auction description page. The more people that visit your auction description page, the more likely you are to make a sale at an acceptable price.

Now you know the secret power, why not create a new title today for one of your auctions? If you do, believe me youíll get your fair share of the 79 million eBay daily searchers.

Good luck in all your eBay selling.

About the author:
Brian McGregor is an internet entrepreneur specializing in leveraging the power of eBay. He is author of ĎThe eBay Formulaí on how to sell successfully on eBay time after time, and is editor of the eBay Auction Newsletter. http://www.workwinners.comBrian is also creator of Keyword Pro, the software which enables sellers to find the top keywords by category currently on eBay http://www.keyword-pro.com




 

New! Watch Online Articles with YouTube for Free:

 

 

 

 

Click Here to Return to Top of Page