|Do you like to sell on eBay? Itís easy and fun, isnít it? In fact, itís one of the easiest online business you can start almost overnight, without any major investments. Thatís the best thing about it. But do you also know that only the minority of the people selling on eBay are really successful and that most of them quit after a little while or run it only as a hobby. Yes, thatís true. Hard facts, but the truth. So, what are the secrets of those successful eBay sellers? Well, the most important thing to become successful is a unique product. Thatís the first thing. In case you donít have a unique product, you can sell products which are in high demand, eg. children clothing, designer clothing, digital cameras, etc. But you have to keep in mind that your item has to compete with 100 similar products Ė maybe even to a better price. So if you are selling products which are highly competitive, then your sales letter has to be DIFFERENT. No, not only different, it has to be UNIQUE. And not only unique!! Your listing has to be PROFESSIONAL.
Let me tell you about our experiment. We have tried various listings for the same item. And what do you think which listing got the most bids? Right, listings with a professional UNIQUE design end up with 30-40ore bids. Can you imagine that? It was exactly the same item. Just the design of the sales letter can make a massive difference in the end price you may get. Itís just amazing. We have saying in German: ďDas Auge isst mitĒ. The translation is something like: ďIf it looks nice it has to taste betterĒ. Well, as we know this is not always true though, but thatís the psychology of our human brain. If the overall impression of the food is good, an impulse is sent to the brain: This has to taste good Ė I want to try that. Itís the same thing with buying in a shop or on eBay. If the auction website of the item you are looking at looks nice, the product has to be good and itís more likely that you click on the ďBid nowĒ button. We have seen that many times and especially with our little experiment.
So, if you use professional looking eBay auction templates for your listings, you will be surprised how this may boost your eBay business. Try to modify your templates and see which perform better. You will notice that a tiny change can make a huge difference. Keep track which templates has generated what prices and compare after a month. Youíll see that some templates do really well and some donít. Be creative and modify your templates. But be careful! Donít overdo it though with bright colours an a dozen animated gifs. No, thatís not what the buyer wants to see. They want to have a clear and honest description and a good picture. If the overall design is professional, believe me Ė itís more likely that they place a bid. And at the end of the day Ė thatís all it counts, doesnít it?
About the author:
Thomas Haselhorst is webmaster of http://www.auction-design-for-free.comand http://www.monster-ebook-sale.com
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