My Article Database: Free Articles for Teaching and Studying English as a Foreign Language in China - by Paul Sparks




 Homepage
 About Me
 Teachers
 Students
 Lessons
 Photographs
 Links
 World News
 ICQ Chat
 Contact Me
 Articles
 
My Article Database:

 

Accounting
Acne
Adsense
Advertising
Aerobics
Affiliate
Alternative
Articles
Attraction
Auctions
Audio Streaming
Auto Care
Auto Parts
Auto Responder
Aviation
Babies Toddler
Baby
Bankruptcy
Bathroom
Beauty
Bedroom
Blogging
Body Building
Book Marketing
Book Review
Branding
Breast Cancer
Broadband Internet
Business
Business Loan
Business Plan
Cancer
Car Buying
Career
Car Insurance
Car Loan
Car Maintenance
Cars
Casino
Cell Phone
Chat
Christmas
Claims
Coaching
Coffee
College University
Computer Tips
Cooking
Cooking Tips
Copywriting
Cosmetics
Craft
Creative Writing
Credit
Credit Cards
Credit Repair
Currency Trading
Data Recovery
Dating
Debt Relief
Diabetics
Diet
Digital Camera
Diving
Divorce
Domain
Driving Tips
Ebay
Ebook
Ecommerce
Email Marketing
E Marketing
Essay
Ezine
Fashion
Finance
Fishing
Fitness
Flu
Furniture
Gambling
Golf
Google
GPS
Hair
Hair Loss
HDTV
Health Insurance
Heart Disease
Hobbies
Holiday
Home Business
Home Improvement
Home Organization
Interior Design
Internet Tips
Investment
Jewelry
Kitchen
Ladies Accessories
Lawyer
LCD / PLASMA
Legal
Life Insurance

Return to Articles about Emarketing

Reach Thousands of Your Prospects, Absolutely Free

by: Debbie LaChusa
I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity.
Recently I was able to get free marketing exposure for my business to 100,000 people. It was something that took an hour or two of my time and the payoff was huge. And you can do it for your business, too.

It's called Public Relations

And it's simpler than you might think. If you follow a few basic rules, you can get great exposure for your business, product or service without having to pay for it. Here's all I did. See if this might apply to your business.

I sent out a press release announcing the launch of my 10stepmarketing System to two local business publications. While it did not take a lot of time to write and send the release, there were a few key steps I took that you also must take to be successful with your PR efforts.

A few key steps

First, I found several publications that were targeted to the same type of people I am targeting with 10stepmarketing: small business owners. Once I had identified these publications, I did some research to find out the names of the staff writers who cover marketing.

I identified a "hook" to make the story relevant to the publications and I made sure the content of my release provided clear benefits to their readers.

I emailed the release with a note saying I would follow up in a day or two to answer any questions. I followed up with a phone call, speaking directly to one writer and leaving a voice message for the other.

A few days later, I received a phone call from the writer I had left the message for, and spent 20 minutes on the phone answering her questions and helping her understand more clearly how my system could help her readers. I even arranged for her to receive a copy of my product for review.

About a week later, both stories hit. One publication ran my press release verbatim and the other covered all the content in my release and added quotes and information from her phone interview with me.

PR isn't hard when you follow these 6 basic rules:

(1) Identify news outlets that reach YOUR target audience

(2) Send news that is important to, and includes a clear BENEFIT for the publication's audience

(3) Send your release to the APPROPRIATE writer or editor

(4) Include a "HOOK" or something that makes it more interesting or relevant to the publication and their audience (in my case, since the writers covered the local advertising community, I led with the fact that I am a local ad agency veteran)

(5) Follow up with a phone call

(6) Make yourself available to do an interview, answer questions or provide additional information

While I didn't expect a whole lot to happen as a result of this release being published (my objective was simply to announce the launch of my business and to pave the way for future news. I know it usually takes multiple message exposures to generate significant results), the short-term results were amazing.

Not only did it generate sales, I also received an invitation to speak as a result of the stories.

What news could you share about your business? What news outlets reach your prospects? Consider newspapers, magazines, radio and TV stations, websites, and any other form of media you can think of.

What "hook" could you use? I challenge you to consider how you could use PR to market your business. It really is easier than you think and the results can be amazing!

To see the press release I sent out (Agency Veteran Launches Marketing Training Program) and PDFs of the resulting articles, visit http://www.10stepmarketing.com/news.htm

(C) 2005 Debbie LaChusa



About the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com






 

New! Watch Online Articles with YouTube for Free:

 

 

 

 

Click Here to Return to Top of Page