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Paul Sparks,
Sino-Canadian International College, Guangxi University, Online English Lesson Plans, Lesson Material and Ideas
for Reading Lessons...
Reading Study Systems:
"Horoscopes" & "Superstitions"
Lesson Objectives: To apply study systems to
articles and readings.
Activity 1: Read the following article applying
the correct study system. Analyse the article, think about the main idea of
the article.
"Chinese airline pays £200,000 for 'lucky' phone number"
An airline in southwestern China has paid around £200,000 for the phone
number "88888888," saying it hopes to make its customers happy.
Many Chinese consider the number "eight" to be lucky because it
rhymes with the Chinese word for getting rich.
"Everyone at the company believes the number was worth the price we
paid," said Xing Bing, of Sichuan Airlines' corporate culture
department.
Xing said the number, to be used as a customer-service hotline, had already
had a "good advertising effect."
The use of such traditional practices as choosing lucky numbers and
consulting "feng shui" experts has become common in recent years,
though communist authorities frown on what they deem "feudal
superstitions."
Yet the auction was officially sanctioned, with proceeds to go to charity.
Buying the number was not a way of promoting superstition but of pleasing
customers, Xing said.
"The number is easy to remember," she said. "It's a number
that will make customers happy when they call."
Activity 2: Read
the handout about "Horoscopes" applying the correct study system.
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