|Copyright 2004 Jack Humphrey
Critical Mass Website Promotion is the elite goal rarely attained by website marketers in any industry. Reaching critical mass and getting targeted website traffic on autopilot (meaning you don't have to promote your site for 6 months and the traffic NEVER declines) is the Holy Grail of internet marketing.
When you hit critical mass in your market, things change drastically for you and your business. Your marketing efforts go down in direct proportion to your customer support and sales going up. It sounds awesome. It IS awesome. But only a tiny fraction of websites on the net every achieve critical mass. Here's a nutshell version of what it takes.
1. Work Hard
Internet marketing is no game to be manipulated by using software and quick fixes to a very large problem, which is long-term, steady traffic coming to your site.
There is no magic pill, silver bullet, or guru secret that will help you to achieve critical mass in your market. Hard work and intense study of the internet and how people surf, what they want, and how you get in front of them while they are surfing is the only answer.
The internet marketing game is for professionals and you MUST make yourself a professional marketer of your "shop" just as you would in the real world.
2. Understand Your Market
Understanding exactly who you are selling your products or services to is the crucial first step in achieving critical mass.
The worst thing you could ever do is put the hard work in and achieve critical mass in the wrong market for your products and services!
Know your market. Know your best, ideal customer inside and out. Get your links in front of them, ideally, everywhere they surf for related information to your site.
3. Be Vigilant
Over the years I have watched people listen to what I have to say about website promotion and then take one of two paths:
1) They work their tails off and do what I tell them, with great results and rewards for their efforts (more sales, more traffic, more branding and recognition).
2) They buy my book, take a half-hearted shot at the easiest things in the book, get bored, tired, or impatient, and then they go back to chasing down quick fixes.
I have watched people who had the answers they needed in their hands, and drop them for more glamorous-sounding, fast solutions. Which we all know don't work.
I will say this again - THERE IS NO WAY TO TO QUICKLY OR INSTANTLY ACHIEVE CRITICAL MASS IN YOUR MARKET!
You must work like anyone in business who is in it to succeed works. If you do not know everything about your business and how to market it, your competition will eat you alive because they WILL know everything, I guarantee it.
Just like in the real world, the one who works harder, smarter, and is vigilant about his or her business is going to come out on top every time.
You owe it to yourself and your family to learn your craft and do it better than most people in your market if you want to succeed.
4. Achieve Critical Mass
In order to hit critical mass, you must be everywhere, or nearly everywhere your best customers surf.
This means linking back to your site from reciprocal links, articles, press releases, joint ventures, forum participation, and good search engine positioning for your best keywords.
In order to have literally thousands of links pointing to your site in high-profitle areas where human beings actually go and read/surf, it takes pure time and effort.
You must submit your articles to the best free content directories. Over and over until you have published everywhere you can that is relevant to your market.
You must secure deals with high-profitle sites in your market to swap QUALITY links. I am talking about links that people will click on, not just links that only search engines will see.
You must be everywhere that is a good place to be on the net in your market. This takes time. This takes hard work. This is what it takes to have a viable, long term website traffic solution for your business.
Reaching critical mass, or even sitting down and deciding a plan of action to pursue critical mass in your market takes maturity and a final realization that you can have anything you want in the world if you want to work for it. The day you stop chasing quick fixes to drive spurts of unqualified, un-targeted traffic to your site is the first step in achieving your goals as a professional internet marketer.
About the author:
Jack Humphrey is the author of Power Linking 2: Evolution. He is an internet marketing consultant and copy writer for major online clients.
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