Copyright 2004 Rob Taylor
How would you like to make $4 for EVERY visitor who hits your site? How about $8? Would you be interested?
This kind of money sounds insane doesn’t it, especially when you consider that most websites are lucky if they can make a $1 out of a visitor. And the chances are that you would label me a liar and a scam artist for even making such an outrageous claim.
Well those figures come from my own marketing. You can see the proof by visiting http://www.megastep.com/art-postcards.htm
“How did I do it?” you ask.
The answer is very simple. I used good old fashioned direct mail, and more specifically I sent out postcards to lists of buyers, people who have previously bought a product similar to what I was offering. Direct mail golden rule #1… Never, ever rent names of enquirers. That’s suicide, because they are unqualified and generally tyre-kickers.
So as the cost of pay per click marketing goes up, and joint ventures become harder and harder to get, and the free traffic generating methods start dying, and all those gateway page generation software tools keep getting your site banned from the search engines. With banner impressions sending you trickle traffic, and more and more emails never arrive because of the spam filters, it’s time to look at direct mail.
And yes of course it’s going to cost you money to send a mail shot. But if you’ve tweaked and tested your website to convert the maximum amount of visitors, if you have setup up your automated backend sales process. Believe me, direct mail is one of the best ways of driving laser targeted visitors to your site, people who already have a proven track record of BUYING products similar to what you offer. Yes I’ve repeated myself, but I want you to “get” that little piece of advice.
So as your email open rates dwindle to dust, and you find it harder and harder to generate quality website traffic. Remember the lowly postcard, because it’s what the big guys are using to make obscene amounts of cash from their websites.
About the author:
Rob Taylor has been writing & publishing information products online since 1996. He is the publisher of Ted Nicholas & Stuart Goldsmith’s classic direct mail home study course The Golden Mailbox. Details at http://www.megastep.com/gm
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