|Copyright 2005 Ron Hutton
If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt the same way until I stopped listening to every "big time" marketer that came along with the latest traffic generating trick.
You've got dozens of gurus vying for your attention and every one of them has the solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.
Take a deep breath.
Sit back in your chair.
Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.
In part 1 of this article series, we discussed the fact that...
There are only 3 ways to get traffic to your website:
1) Buy it.
2) Borrow it.
3) Steal it.
Since 3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".
We also talked about the "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.
Here's the truth...
It's a myth.
It doesn't exist.
There is no such thing as free website traffic.
We'll resume our discussion where we left off...
I'll spare you all of the details regarding conversion ratios, etc. since we've already covered that in part 1 of this series.
Ezine advertising is very much a viable way to pay for traffic, but don't use it until you've formulated a profitable ad in the PPC search engines. It's important that you know you have a winning ad before spending money on ezine advertising. Use something that's proven to get results.
Ezine ads can be purchased at reasonable rates and the cost will vary from one ezine to another depending on the newsletter's circulation, track record of producing sales and the exposure that you'll get.
By exposure, what I'm referring to is the type of ad that you buy. Your options typically include solo ads, top sponsor ads, middle sponsor ads, bottom sponsor ads and classified ads. A solo ad is sent in an email with no other distractions. You get all of the attention, and for this reason it's also the most expensive form of ezine advertising. Top sponsor ads allow you between 5 and 8 lines of copy and are included in regular ezine issues near the very beginning of the newsletter. Middle sponsor and bottom sponsor ads will be similar to top sponsor ads with the exception of the position within the newsletter. And lastly, classified ads are usually shown in groups near the end of a newsletter and are the lowest cost.
My personal opinion is not to advertise in ezines that you haven't subscribed to. If you're considering advertising in any particular ezine, subscribe to it and read it for a few weeks before spending any money there. That way you'll be able to get a feel for the value of the content, the kind of reader that will be interested in the publication and whether or not the advertising opportunity is a good one.
Here are a few sites where you can begin researching ezines that accept advertising:
There are only 2 ways to get traffic to your website:
1) Buy it.
2) Borrow it.
In part 3 of this series, we'll continue our thoughts on "(2) Borrow it" - traffic that is.
About the author:
Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com
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